When we do digital strategy for clients we look at the whole organisation and not just the online marketing initiatives.
Nouveautopia’s digital strategy process has the following steps:
- Understand your business goals and objectives.
- Audit the current situation.
- Do the research across all channels; online, offline, internal and external.
- Analyse the findings and structure them into silos according to your business and the segments your are talking too.
- Question the goals and objectives based on research and insights from the segments you are targeting.
- Develop a marketing strategy that allows for business growth.
Find out how we can help you focus your digital marketing better with an integrated, digital marketing strategy.