Digital Strategy


When we do digital strategy for clients we look at the whole organisation and not just the online marketing initiatives.


Nouveautopia’s digital strategy process has the following steps:


  1. Understand your business goals and objectives.
  2. Audit the current situation.
  3. Do the research across all channels; online, offline, internal and external.
  4. Analyse the findings and structure them into silos according to your business and the segments your are talking too.
  5. Question the goals and objectives based on research and insights from the segments you are targeting.
  6. Develop a marketing strategy that allows for business growth.


Find out how we can help you focus your digital marketing better with an integrated, digital marketing strategy.


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